The 12-night light festival attracted double the number of visitors from previous years and was worth £18.9m to the local economy – a significant increase on previous editions of the event.
The festival’s popularity was felt right across the city centre with footfall up, and restaurants, bars and shops reporting a boost in sales.
At Liverpool ONE, in comparison to the impact of the 2023 edition of River of Light, there was a huge spike in footfall during 5-9pm, with reports of an 11 percent increase in footfall with almost 1 million visitors to the retail and leisure complex during River of Light, while restaurants saw a 22 per cent increase in sales.
Over at Royal Albert Dock Liverpool, many of the outlets benefitted from River of Light. Rosa’s Thai experienced its biggest sales since it opened in 2019, Francie’s Focaccia & Coffee – which went viral on social media for its hot chocolate – had an impressive 40 per cent increase in sales, and Gusto welcomed a different, younger clientele to what they are used to, with non-stop business each event night, from 4-11pm.
Liverpool BID Company which represents city centre businesses reported a significant increase in footfall around the Church Street, Lord Street and Whitechapel areas throughout the duration of the event period in comparison to 2023, with just over 186,000 extra people recorded. Numbers peaked on Saturday 2 November when there was a 122 per cent increase in the number of visitors.
Hotel occupancy also increased in comparison to 2023, an indication that people from outside Liverpool City Region are travelling to enjoy the light trail. There was a 96.6 per cent occupancy rate on 1 November – up 17 per cent on the previous year.
Research from North West Research – part of the Liverpool City Region Destination Partnership – also showed that of the audience surveyed, 55 per cent responded to say that they don’t attend any other cultural events or activity during the course of a year, reinforcing how crucial the festival is in engaging the widest possible audience in free, world-class art.
Around 30 per cent of those surveyed had never been to River of Light before, and 83 per cent said they are likely to return to Liverpool again.
It also proved a huge hit online with 1.1 million views across the official Visit Liverpool event pages – the site’s highest web traffic for the site in that period, with interest from across the UK, Spain, Germany and the United States.
River of Light will be back for the eighth time from Friday 24 October to Sunday 2 November, this year’s theme will be Optics – Science and Light.