Sgt. Pepper's Lonely Hearts Club Band - The Immersive Story

02nd December, 2019

Tate Liverpool and National Museums Liverpool, with a little help from The Beatles, today announce a unique presentation of Sgt. Pepper’s Lonely Hearts Club Band as a Christmas gift to the city. This free immersive experience will be presented at the Dr Martin Luther King Jr Building here at the Royal Albert Dock Liverpool from Thursday 19 December to Thursday 9 January and is a worldwide first.

Tickets will be available from National Museums Liverpool’s website from 2 December from 10am.

Tate Liverpool and National Museums Liverpool have collaborated with Apple Corps Ltd. to present a remixed version of The Beatles’s pioneering Sgt. Pepper’s Lonely Hearts Club Band played in Dolby Atmos, an immersive sound environment that feels as if the band is performing live in the space. This free event, situated at the heart of Liverpool’s iconic Royal Albert Dock Liverpool will transport listeners to Abbey Road this Christmas.

Helen Legg, director, Tate Liverpool, said: “We’re excited to be working with National Museums Liverpool to bring this unique listening experience to the city. At the time they made Sgt. Pepper’s Lonely Hearts Club Band, The Beatles were at the epicentre of pop and performance art of 60s London which strongly influenced this tremendous record. Listening to this special mix is like hearing something familiar for the first time. It sounds so fresh, you can hear every element which just underscores how wildly inventive it was.”

Giles Martin, son of the legendary Beatles producer George Martin and a Grammy Award winning producer in his own right, created this mix of Sgt. Pepper’s Lonely Hearts Club Band from the original tapes.
Giles Martin said: “Sgt. Pepper’s Lonely Hearts Club Band is one of the most important and ground-breaking albums of all time. In many ways it changed how records could be made. The Beatles stopped just simply making music and started painting pictures with sounds that hadn’t been heard before. Experiencing this Dolby Atmos mix allows us to fall into the record and to totally immerse ourselves in the fantastical world that was so beautifully created at Abbey Road Studios over 50 years ago.”

Paul Gallagher, Deputy Director - Museum of Liverpool, said: “The Beatles are part of Liverpool’s DNA but it’s rare that you’re able to work with the music industry experts who hold their legacy so close. It’s fabulous that technology has caught up to allow us to hear, for the first time in such clear detail, the innovation and incredible imagination of the group. The cutting edge sound and the immersive experience will blow visitors away.”
Much of the subtlety in The Beatles’s music was lost in the original mixes due to the technological limitations of the time. Stereo and 5.1 mixes improved the sound over the years but now the astonishing clarity of the special mix, played in Dolby Atmos, promises to bring to life all the nuance and innovation that the band brought to the album in 1967, placing the audience inside the recordings like never before.

The record was complemented by one of the most iconic album covers of all time created by Sir Peter Blake and Jann Haworth. Blake’s influence can still be felt across Liverpool’s waterfront today, with his Dazzle Ferry operating on the Mersey and Dazzle Flags in Tate Liverpool’s café, alongside his long-term connection to the John Moores Painting Prize at the Walker Art Gallery, as junior prize winner (1961), juror (2006) and in his current status as patron.

Tickets are limited and restricted to two per person. Visitors will need to book timed slots for this unique, immersive listening experience. Advance booking is highly recommended. Free tickets are available by visiting

Image copyright © Apple Corps Ltd