News

Ladies Fashion Brand Miss Mills Launches Pop-up Store here at Royal Albert Dock Liverpool

02nd November, 2018

Launching at Royal Albert Dock Liverpool today, fashion brand Miss Mills will be making its debut with a two-month long pop-up, adding to the already vibrant shopping offering found at the Dock. The popular fashion boutique will be joining the likes of independent fashion brands, Leather Satchel Company and Lost Soles, each of which are transforming Royal Albert Dock Liverpool into a key shopping destination.

Recognised for its luxuriously soft faux fur coats, stylish evening dresses, and much more, the Miss Mills range is set to attract an array of stylish shoppers to the Dock.

Founded by 24-year-old Chelsea Mills in 2016, Miss Mills first started out on Greatie market, before going on to launch as pop-up in fashion emporium, Topshop Liverpool. The pop-up was a huge hit, and the brand has since gone on to secure a permanent spot in three of the Topshop stores; Liverpool, Manchester and Essex, as well as establishing its online presence.

Boasting a generous 12,000 followers on Instagram and loved by its fans, the brand has successfully accumulated a loyal fan base and following of influential models and fashion bloggers, such as Stav Davies and Dominique Binns.

Royal Albert Dock Liverpool was a first choice for Chelsea when deciding where to base her pop-up, with the iconic waterfront location attracting over six million visitors a year, from both tourists and locals. After receiving full support from her Instagram followers with a 100% poll vote for a Liverpool location, Chelsea is excited to have a base where Miss Mills fans can shop, in addition to the online boutique.

Speaking about the forthcoming launch, Chelsea says, “My main aim with this pop-up is to increase our brand’s visibility and customer base. I’ve always dreamt of having a shop in a city-centre location, and I’m so excited to showcase Miss Mills in one of Liverpool’s most iconic locations”.

The Miss Mills pop-up is the latest short-lease signed by Aberdeen Standard Investments, with Chris Wright, Portfolio Manager adding, “Our ambition for the Dock is that people are able to experience exciting new offerings each time they visit across a number of sectors. The Miss Mills pop-up will bring an exciting vibrancy and fashion edge to the Dock and we look forward to welcoming them”.

Miss Mills will be offering 15% discount over the opening weekend.

Miss Mills
Miss Mills
Miss Mills
Miss Mills